Sr Director Data & Analytics Engineering
VF Corporation - December 2021 - October 2024
Responsible for Global Data Foundation Platform and organizational structure for data engineering, AI/machine learning, and DevOps/MLOps for a large retail organization that manages a portfolio of premium outdoor and active wear brands. Directed multiple international teams in constructing data products tailored to both individual brands and central business Analytics teams.
Cultivated High-Performing Data Teams – Organized and deployed high-performing engineering teams by aligning individual strengths with organizational goals, boosting productivity by 30%. Fostering a supportive environment optimized team dynamic, yielding consistent exceptional results and a thriving workplace culture. Led data and machine learning projects, strategically assembling internal teams and supplementing with staff augmentation to avoid external vendor reliance. This approach fostered synergic collaboration, achieving substantial cost savings exceeding $1.5 million while upholding quality and innovation.
Cross Functional Data Products – Integrated cross-functional team strategy, uniting data engineers, scientists, analysts, and product owners in close partnership with business stakeholders to develop impactful data products focused on strategic business area goals. Delivered measurable outcomes while focusing on business value, collaborative engagement with stakeholders, data quality and adoption.
Advanced Technology Integration – Led the solution team responsible for building AI Foundation on AWS Cloud using Generative AI and Large Language Models for delivering new innovative products including new applications designed to produce photo realistic product images and generating compelling content for websites and marketing endeavors thus enabling innovation in product creation lifecycle.
Data Platform Overhaul – Expanded and optimized data lake platform by 50% while redesigning company’s data architecture, streamlining data access and analytics for all stakeholders. Created a streaming data solution to ingest data from SAP systems, enhancing real-time decision-making. This development powered machine learning models and reporting dashboards, resulting in a 60% increase in essential data assets, all while lowering the overall cost of the platform.
Machine Learning Engineering – Developed several predictive modeling solutions including Customer Segmentation, Sales Forecasting, Promotion and Price Optimization, Demand Forecasting and Customer Lifetime Value (CLV). Scaled the training, monitoring, and deployment of thousands of machine learning models in production by developing a feature store and robust MLOps pipelines, improving model quality and performance while reducing deployment time by 30%.
Built an Observability Platform for Data Analytics - Increased system reliability, scalability and uptime while reducing costs by 25% by building an observability platform to monitor data pipelines, data quality, resource utilization, and analytical support across the global resources used for data analytics.
Implemented Data Privacy and Compliance - Enhanced data privacy and compliance by working closely with Data Governance and Data Privacy teams to inventory and anonymize private data in accordance with CCPA regulations. This initiative not only ensured alignment with legal requirements but also bolstered customer trust and reduced the risk of legal penalties related to privacy violations.