Clients Include: Company • Lead the effort to migrate the design system from XD to Figma. This translation effectively reducing design time by 40%. • Using agile methodology, assisted in design of net new UX reference site that served as a comprehensive resource for designers and developers, offered guidance and best practices for creating innovative and user-friendly interfaces for the Companys marketing website. • Collaborated with cross-functional teams to establish best practices for design token naming conventions.

• Partnered with Company’s business, marketing, and healthcare teams to implement a company-wide rebranding effort, impacting over 1 million plan members. • Employed human-centered design methodologies to develop a unified virtual care marketplace for the member portal, consolidating multiple virtual care options into a single, cohesive location that enhanced user engagement and intuitive functionality. • Assisted user researchers in user testing activities, creating impactful and engaging storytelling presentations to communicate testing results.

• Collaborated with Company to on multiple redesigns including B2B SaaS and eCommerce products, incorporating an extensive white label design system that streamlined the design and development process and resulted in a 40% reduction in time spent on design.

• Revamped the Cure LBSL website, formerly known as A Cure for Ellie, a nonprofit aiding child with a rare degenerative muscular disease. • Achieved heightened brand awareness, user involvement, and foundation funding through targeted content strategy, resulting in over $200,000 in donations. • Conducted user research and implemented a successful rebranding initiative, encompassing a name alteration and logo revamp, thereby aligning the organization’s image with its core mission. This endeavor facilitated the acquisition of a $600,000 grant from the Chan Zuckerberg Initiative.

Graduated Cum Laude.

Projects Included: Venture • Created a web application for travel planning, delivering a clickable prototype, high and low fidelity mockups, along with a competitive analysis. Analyzed survey data, mapped user flows, and created personas grounded in user research. Led usability testing to refine the design and iterated based on insights. Habited • Built an augmented reality-based eCommerce app, providing a clickable prototype, high and low fidelity mockups, and competitive analysis. Conducted user research to shape personas and user flows, using survey data. Led usability testing sessions to identify improvements and iterated on the final design.