Clarity Technologies is a digital patient engagement and practice performance platform that helps medical practices improve profitability with automated patient education and staff training. I hold dual roles as both CMO and CCO, overseeing demand generation, strategy development and execution, corporate partnerships, manufacturer relations, marketing automation, content strategy and creation, video production for product development, and revenue growth. In my role as CMO, I am also responsible for revenue growth, driving revenue through our largest key accounts, namely Alcon, Allergan, Revance, Novartis, Galderma, Waltz Health, RxSight, and Cutera, with total revenue generated of over $12 million dollars. In addition, I led a corporate brand transformation after acquiring an aesthetics technology company, renaming and rebranding the two organizations into one cohesive company. I’m currently employed at Clarity, but I’m seeking to take the next step in my career growth. Corporate Brand Transformation Led full corporate transformation, renaming and rebranding Engage Technologies as Clarity Technologies — developing the brand architecture, customer research, vision, mission, and cultural alignment to reposition the company in a competitive B2B landscape. Built a unified go-to-market strategy covering paid, earned, and owned media, driving measurable increases in inbound leads and brand awareness. Oversaw website redesign and digital experience overhaul, introducing modern UX principles, analytics integrations, and AI automation through agents (ChatGPT, n8n, Gemini, Zapier, Hubspot, Salesforce) and software integration. Partnered with executive leadership and board to redefine corporate purpose and visual identity, resulting in a cohesive internal and external brand experience. Automated Cataract Patient Education for Premium Lens Adoption Developed, Produced, and Directed pre-appointment video education for cataract patients for deployment in Clarity’s customer base, designed to inform patients on advanced technology options for lens replacements. Achieved opt-in rates above 62%, with video completion rates above 73%. Reported patient satisfaction scores above 92% with over 70% reporting they would consider choosing an advanced technology option even if it came at an out-of-pocket expense. Increased conversion rates for advanced technology lenses for our customers from an average of 15% to an average of 42%. Automated Patient Education for other Markets Developed, Produced, and Directed pre-appointment video education for Aesthetics, Ocular, Cosmetic Dentistry, and Audiology. Designed and deployed go-to-market plans for each vertical with successful launches. Expanded cataract education to international markets with fully localized content in Germany, Spain, Portugal, Brazil, Japan, South Korea, United Kingdom, New Zealand, and Australia Manufacturer Partnerships for Patient Education Formed strategic partnerships with large product manufacturers to deploy branded video education in existing customer base, while leveraging their salesforce to offer the Clarity solution in the market resulting in $14M in revenue over the past three years. Developed, Produced and Directed branded pre-appointment video education for large product manufacturers including Alcon, Allergan, Novartis, Revance, RxSight, Staar Surgical, and Merz. Key Achievement: Launched the new brand and digital ecosystem in 2024, contributing to 20% revenue growth over the previous year and open dialogue for private equity acquisition.

Belief Agency is a full-service creative agency and story consultancy that builds brands on the foundation of truth. As Managing Director I oversaw all aspects of the agency including operations, finance, account management, business development, marketing, and facilities. During my tenure we achieved an average annual EBITDA of over 20% compared to the industry average of 11%. Additionally our agency became very well known in our market through our award winning campaigns. With over twenty “Addy” wins (awarded by the American Advertising Association) we were one of the most awarded agencies in Seattle. I was also directly responsible for driving revenue through our largest key accounts, namely Microsoft, Amazon, Starbucks, Optum Specialty Pharmacy, with total revenue generated of over $15 million dollars. I left Belief Agency during the Covid-19 pandemic as a quality of life decision, moving my family from Seattle to Boise to care for my wife’s aging parents. Amazon / Pottermore - Executive Producer (Harry Potter Project) Led the design and launch of the animated version of Harry Potter and the Sorcerer’s Stone for Amazon Kindle. Collaborated with Pottermore and Amazon to translate a static illustrative experience into an immersive digital one, blending interactivity, animation, illustration, and storytelling. Resulted in one of the most innovative uses of Kindle in motion design, widely cited in digital publishing case studies. 🔗 Read case study: Harry Potter x Amazon Microsoft - Agency of Record: Global Brand Team Secured agency of record status for Microsoft’s Central Brand Team, negotiating a five year exclusive contract, leading with the pillar campaign “People who Inspire”... a campaign series highlighting individuals using technology for global impact. Directed multi-platform campaigns spanning film, digital, and experiential content across international markets. Strengthened Microsoft’s brand equity and CSR storytelling, positioning the brand as a champion of innovation for good. Selected campaign features: Making Prosthetics Accessible Renault F1: Every Person Matters Personal Growth Requires Pain

SmartStory Technologies enhanced care management by leveraging digital touchpoints to deliver content that helps improve medication adherence, and overall health outcomes in retail and specialty pharmacy. My role was to oversee content production as an Executive Producer and Director for targeted campaigns that leveraged video based storytelling delivered in unique moments. This involved campaign conception and strategy, project management, management of multi-million dollar production budgets, casting, location scouting, crew, contracts, and directing. During my time we created the equivalent of five feature films worth of short form video content. I left SmartStory in 2016 to pursue my next opportunity as Managing Director at Belief Agency. Rite Aid — Executive Producer & Director (“This is Your Moment” Health Campaign) Conceived and directed “This Is Your Moment”, a national patient education series for people with Type 2 diabetes. Integrated storytelling and health literacy principles to drive engagement and behavioral change. The campaign became a model for patient-centered communication in retail healthcare. View campaign Ford Motor Company — Executive Producer & Director (In-Stadium Text to Video Campaign) Conceived and directed an in-stadium promotion with Ford and the Atlanta Falcons that leveraged digital signage to convert attendees into leads for local dealerships. Fans were invited to text for a chance to win a Ford Mustang, and in response received a video campaign with information and a special offer. Contact information was then routed to local dealers as qualified leads. Major League Baseball — Executive Producer & Director (All-Star Game Promotion) Conceived and directed a digital campaign promoting the 2015 All-Star game located in Cincinnati, OH. Fans were invited to text for exclusive deals on All-Star merchandise ahead of the event, and in response received a video campaign with entertaining content and links to purchase.