Strategic Leadership: Core member of the SLT reporting to the CEO; shape global strategy, P&L alignment, and market expansion as the firm’s first marketing executive. Department Founding: Established the firm’s first marketing engine, building all strategy, automation, and reporting from the ground up to support rapid organizational scaling. GTM Transformation: Led the commercialization of AI-driven service offerings; turned technical expertise into the stories that moved the firm from traditional consulting to a recognized AI partner. Measurable Growth: Generated 29%+ YoY growth and delivered 300%+ MQL growth in the first year; sourced 20% of total pipeline while influencing 10%+ of total firm revenue. Executive Engagement: Conceptualized and produced "The Data Pour," a video series used as a strategic tool to engage C-suite stakeholders and elevate brand authority.

Global Scale: Built the "one-to-many" framework at AWS that scaled marketing to 1,800+ partners across 4 continents while still giving 1:1 strategy to our top 150 accounts. AWS Lambda Award: Won this in Q4 2022 for solving a massive scaling nightmare—basically built the mechanisms that actually let us reach customers through the partner network. Market Launch: Built the AWS Energy Competency from scratch in just 4 months, turning it into a global technical standard and a real revenue driver. Budget Overhaul: Fixed the MDF strategy by linking a multi-million dollar spend directly to AWS service revenue so we finally knew what was working. Sales Velocity: Created the "Energy Partners You Should Know" program to stop the guesswork and get partners and field sales actually talking and closing deals faster. Flagship Events: Co-developed the Global Energy Symposium, which went from an idea to the definitive industry event for the AWS Energy unit.

The Strategic Bridge: Acted as the liaison between the President’s technical vision and the Sales team’s tactical needs to ensure global events delivered both brand authority and revenue. Global Oversight: Directed global marketing strategy, execution, and budgeting across EMEA, NA, SA, and APAC business units. Integrated Execution: Led marketing initiatives across digital, PR, content, and event channels to ensure consistent brand positioning globally. Executive Programs: Managed major client programs and executive events across multiple continents to drive high-level stakeholder engagement.

Scale & Transformation: Directed cross-functional execution for transformation programs exceeding $194M. Capability Building: Built engagement frameworks used to align complex global organizations with new IT, data, and operational initiatives. Demand Strategy: Led strategic marketing initiatives increasing pipeline growth and market visibility for enterprise clients.

Brand & Channel Strategy: Led integrated marketing strategy across digital and traditional channels; managed strategic partnerships and sponsorship activations. Growth Operations: Oversaw website, PPC campaigns, and content development; developed reporting frameworks and monthly plans to drive branch growth while ensuring regulatory compliance.

Designed and implemented risk matrix framework improving compliance, operational accuracy, and documentation controls.

Led branding and digital strategy initiatives for national clients while coordinating cross-functional delivery teams and campaign execution.