Directed newsletter data reporting function using Datarama and Google Data Studio to provide a network of 200+ publications with custom reports and analysis for over 2,000+ newsletters Using Salesforce Marketing Cloud instituted a new welcome series for newsletters employing a custom dynamic template, modular content blocks, triggered journeys and complete documentation and training Led the creation of reporting that blended multiple data sources into a single report allowing the company to track performance vs goal, growing new digital subscribers from key platforms by 10+% Year-over-Year Facilitated migration of 1,000+ GateHouse newsletters into Gannett’s environment

My team was responsible for understanding and leading the Salesforce Marketing Cloud technology platform and all related tools/functionality Guided team members of various disciplines focused on acquiring, engaging and retaining paying subscribers across our family of properties, including The Atlanta Journal Constitution, The Palm Beach Post, Austin American Statesman & more Managed a remote team of designers and project managers across multiple states

Managed the metrics & front-end design disciplines for the Palm Beach Post editorial division. My metrics team was charged with providing reports for all our online sites & mobile apps. The front-end development team designed and coded online presentations for special projects with an intense focus on mobile display.

Managed a traffic team responsible for the testing and flighting of online creative utilizing DoubleClick’s DART for Publishers online ad serving system. Served as Online Design Manager, acting as liaison between designers, advertising, editorial and IT Programmers. Managed the design and coding of The Palm Beach Post family of Web sites. Organized meetings to determine the design goals of all related parties. Led the creation of various design mockups using Adobe Photoshop, keeping in mind coding restrictions. Hand coded the approved design utilizing HTML, CSS and JavaScript making sure to adhere to Web standards to ensure consistent appearance across platforms and browsers. Coordinated with corporate headquarters on implementation of design in content management system.

Gainesville, FL GRADUATED