Built a platform for delivering structured 3-, 21-, and 90-day programs for mindset training, lasting change and performance optimization Designed all product content, workflows, and experience architecture, launched mobile app with automated funnels and CRM integrations Led go-to-market and operational strategy: client-centric website design, CRM automation, automated B2C funnel workflows, paid ads, user acquisition, frameworks for client success, organic social, growth campaign strategy Published a 3-part workbook series on Amazon to empower client frameworks, develop strengths, set and reach attainable goals Contracted as Executive Director for Unlimited Sciences, a psychedelic nonprofit specializing in naturalistic research and free education: full P&L management, growth strategy, content strategy, social media, ideation of new revenue streams and effective messaging that informs and converts

$7 billion provider of marketing services, B2B SaaS tools, packaging, labels, direct mail and print materials Managed budgets from $1.2-6.4 million to support 11 business units globally Realigned a 22-person team (U.S. and offshore) to support key services with updated positioning, thought leadership, demand gen, market intel and events Daily interaction with the C-Suite to advise on new initiatives, discuss the potential impact of strategic shifts on key audience perception and ROI Launched 10+ products and B2B SaaS tools annually though custom workflows Increased leads to 300+/mo with $110 million marketing funnel (21% close rate) Implemented quarterly commissioned research to showcase expertise and build credibility, contributing to 42% of annual press coverage Conducted an annual brand perception survey to quantify name recognition (↑37% in 2 years) and product awareness (↑35% in 2 years) Developed an automated attribution dashboard to track KPIs and quantify ROI Oversaw RRD.com redesign, consolidating 20+ sites, overhauling SEO / SEM, usability from C- to A+, visitors ↑155% to 1 mil/year, time on pg ↑125% to 1:24 Created discovery frameworks for Ideal Client Profiles (ICPs) and Customer Journey Maps (CJMs) to guide messaging, ad targeting and sales enablement Built an automated process to qualify and transition Marketing-Qualified Leads (MQLs) to the sales team, based on ideal client profile and engagement score Led the first company-wide digital marketing campaign, across 10 sales teams Director 0f Marketing, Agency Group $1 billion segment of RR Donnelley Collaborated with leadership to develop go-to-market strategy, foundational brand positioning and messaging for nine service lines, including target buyer personas, employee FAQs, talking points and a sales enablement portfolio Managed a large-scale platform migration from Eloqua to Pardot, including 190k contacts, 240 landing pages / forms / emails and 260 custom fields Director of Marketing, Precision Dialogue $30 million brand, acquired in 2016 Built an automated demand generation program driven by thought leadership Developed brand positioning statements to centralize messaging Drove Adobe, Oracle and Salesforce partnerships with niche marketing messages

$40 million global material durability testing equipment Optimized order entry procedures for 300 orders/week to a dozen countries Acted as the liaison between order entry and production to improve internal communication, coordinate scheduling and reduce customer lead-times

Retail boutique with stationery, cards and invitations Created and managed all operations, marketing and store inventory: Developed all retail merchandising and in-store signage strategies When sales declined, reduced inventory by 26% to stabilize profitability Directed the in-house print shop, including design and printing workflows Maintained a marketing budget of 7-10% of sales: Formulated strategies that targeted specific customer segments Created an early bird holiday program with 168% ROI and 3x average spend Fostered online engagement via email, content, digital ads and social media

$30 million manufacturer of natural graphite Created over 20 brand, product and application overviews and presentations Reduced RFQ response time from six to two days through process changes, automated costing and pricing models and web-based tracking systems Formulated strategy for a custom web app to manage sales activity for over 100 users across customer service, engineering, R&D and sales

$10 million marketing analytics agency for retail Digital Marketing, Sales Support and Public Relations

$3 billion global recruiting and staffing firm

Cum Laude, 3.59 GPA