Senior Software Engineer
PureCars - May 2021 - Current
Serve as a senior technical contributor and de facto technical lead, contributing to architecture, design, and delivery of revenue-critical backend and data systems. Owned solution design and implementation for a Regional Marketing Automation platform, reducing manual operational effort by 10% and increasing annual profitability by $2.5M. Supported and implemented new features on a dynamic video automation system enabling batch rendering and scaling OEM video advertising output by 300%. Promoted to Software Engineer III in March 2024 and transitioned to a team responsible for data ingestion pipelines, Snowflake data warehousing, and backend reporting systems. Designed and maintained high-accuracy data ingestion and transformation workflows, ensuring correctness, consistency, and reliability for downstream analytics and financial reporting. Actively contributed to architecture discussions and leadership meetings, influencing shared infrastructure, cross-team standards, and long-term technical direction. Operated in a DevOps model, supporting systems in production, diagnosing issues, and improving operational resiliency. Mentored engineers through code reviews, design feedback, and best-practice guidance, raising code quality and maintainability across the team. Technologies: ASP.NET Core, C#, SQL Server, Cosmos DB, Azure, Snowflake.