Owned strategic customer growth initiatives influencing ~$1.2B ARR across 15,000 Enterprise and Mid-Market accounts, partnering with Sales, Customer Success, Product Marketing, and Regional Marketing to accelerate expansion pipeline and strategic account growth. Led customer growth strategy for Cloudflare's Zero Trust business, exceeding pipeline targets by 51% in the first year, increasing awareness among existing customers from 50% to 72%, and achieving 30% account penetration through targeted cross-sell initiatives, account segmentation and integrated programs. Built scalable customer maturity and account prioritization frameworks that guided expansion investments, increased adoption program effectiveness by 68%, and reduced customer onboarding from months to weeks. Drove double digit pipeline growth through personalized adoption and expansion programs promoting new features and underpenetrated products. Partnered with Sales, Customer Success, and regional teams to prioritize contract accounts for expansion programs based on adoption maturity, renewal risk, and expansion opportunity. Partnered with Customer Success to incorporate customer maturity insights and value-delivery narratives into QBRs, enabling more strategic customer conversations around adoption, realized value, and expansion opportunities. Guided customer advocacy strategy by influencing the development of case studies, webinars, customer videos, Gartner Peer Insights initiatives, and customer stories that supported expansion and executive engagement. Leveraged Customer Advisory Board insights and Voice of Customer feedback to influence executive messaging, customer programs, and strategic growth initiatives. Used AI-powered workflows and personalization approaches for campaign development, content creation, account research, and lifecycle optimization initiatives. Presented regularly to VP leadership and participated in quarterly executive-level reviews to align strategy and investment priorities.

Led B2B digital media strategy across paid search, paid social, programmatic, and demand gen, managing multimillion-dollar budget campaigns for Dell’s Infrastructure business across awareness, consideration, and demand gen Built and led a newly established team of four marketers from the ground up, including hiring, onboarding, performance management, coaching, and career development for Dell’s Infrastructure business. Led Dell EMC’s first fully integrated media campaign during the EMC acquisition and managed a $50M “Future Ready Enterprise” initiative, delivering performance up to 7x industry benchmarks. Increased media effectiveness by 30% by scaling programmatic, native, DCO, and paid social, transforming Dell’s digital media strategy.

Architected and scaled a global integrated campaign framework for Dell's 50B infrastructure business aligning Product, Field, Partner, and Regional Marketing teams, improving campaign ROI by 50% and exceeding global pipeline goals by 20%. Influenced VP-level stakeholders across North America, EMEA, APJ, and LATAM to drive integrated planning consistency and operational alignment globally. Facilitated executive planning sessions to define target segments, buying groups, messaging, demand generation strategy, and investment priorities across five global regions. Developed strategic recommendations that influenced annual marketing investment decisions, campaign prioritization, and organizational planning across global marketing teams. Replaced fragmented planning processes with a standardized, insight-driven targeting framework (Forrester SiriusDecisions) that improved segmentation, messaging, and conversion performance globally. Owned global campaign strategy and planning influencing nine-figure marketing investment and multi-billion-dollar quarterly pipeline. Led a 30+ person global cross-functional team and operationalized scalable campaign guidance to improve execution consistency and speed-to-market across regions. Served as a strategic advisor to senior leadership, translating data into actionable recommendations

Held progressive leadership roles across global GTM planning, demand generation, sales enablement, and marketing strategy for Dell’s B2B business. Key contributions included: Led global email and direct marketing planning across multiple B2B segments, improving targeting, engagement, and marketing efficiency. Increased sales pipeline 6x by redesigning sales plays, targeting strategy, and sales-marketing alignment processes. Led Dell’s SMB “Ships Fast” growth strategy, increasing quarterly revenue from 1% to 20% through cross-functional GTM execution, which was later adopted globally as the New Dell Business Model. Accelerated campaign and product launch timelines from months to 2 weeks through operational improvements.

Led marketing research and consumer insights projects for global brands including Coca-Cola and Telefónica, translating large-scale market data into actionable business recommendations.

Full-Time Program – Concentration in Marketing. Good Neighbor Scholarship Recipient