MVP has become one of those terms that gets thrown around so casually that it has almost lost its meaning. What used to be a disciplined approach to proving value has started to sound more like a creative mindset. In some conversations, MVP feels closer to a concept that stakeholders use to say "Build the whole thing, but cheap."

Vibe coding and platforms like V0, Lovable, etc... adds another layer. There is a growing assumption that a mix of no code tools and an AI wrapper can produce a stable product for a small budget. It is an attractive idea. It is also disconnected from the reality of what it takes to build something that will stand up to real users and real scale. (Not to mention inform the future roadmap)

This creates a challenge for anyone in sales or marketing. We have to communicate the full product vision, be honest about responsible MVP practices, and avoid any sense that we are promising a shortcut. Clarity matters more than clever positioning.

A real MVP is critical, it is the first version of value and a validation that the concept will scale. It is not a bargain version of the entire roadmap. When teams misunderstand that, expectations drift and trust erodes quickly.

So here are the questions I think have to be at the center of our sales/marketing strategy over the next several years...

1. How do you set expectations in a market where MVP is often treated like a shortcut instead of a strategy?
2. How will we incorporate "vibe code" and AI in general to help get product visions to light without loosing sight of a sustainable codebase and making the client feel like there was a bait and switch.