Have you ever seen business reporting that just doesn't drive the business forward in a competitive market? One of the biggest reasons is that industries evolve, but businesses stay stuck asking the same old questions, in their same old silos. At a large automotive organization, I was told we couldn't create new KPIs -- because they didn't exist yet. But that mindset is exactly what holds businesses back. I looked at how decisions were made every day and by aligning KPIs to those real actions, I helped build a tool that gave small salvage yards a competitive edge. That's what forward-thinking BI is all about -- asking different questions and designing insights that push the business forward.

So, what questions are you asking you r business intelligence today that could unlock your next competitive edge? I'd love to hear how you're rethinking your KPIs and building new actionable insights!